FLAT PRIME
$30M+ in real estate sales: building a performance-driven marketing strategy
FLAT PRIME, a real estate agency, needed a more structured and scalable approach to digital advertising.
The objective: build a marketing system capable of attracting qualified property buyers while improving advertising efficiency.
- No long-term paid advertising strategy.
- Limited differentiation from competitors.
- A high proportion of unqualified inquiries.
- Low brand awareness.
- No consistent system for measuring lead quality and conversion rates.
- Website improvements needed to support lead generation.
How we approached it
Full-funnel strategy
Analyzed the business, competitive landscape and target audiences to build a structured TOFU-MOFU-BOFU advertising strategy.
Audience testing
Tested Advantage+, interest-based audiences, Lookalike audiences and remarketing to find the most efficient segments.
Lead quality
Set up close communication with the sales department and used their feedback on lead quality to optimize campaigns.
Conversion journey
Audited the website, prepared recommendations for the development team and designed the structure of an additional landing page.
Brand awareness
Expanded reach through paid campaigns and promoted live sessions to strengthen visibility and trust.
Campaign performance
Alongside improved advertising performance, FLAT PRIME achieved more than $30 million in real estate sales. Our work focused on strengthening the marketing infrastructure behind the sales process: expanding market reach, generating inquiries, improving audience targeting and introducing a more structured approach to lead qualification.
Sales figure reported by the client.
One visual system for every post, Story and highlight
Alongside the advertising work, we documented FLAT PRIME’s visual identity in a brand book: logo, colour palette, typography, post and Stories layouts, highlight covers and an emoji set — so the agency’s social presence reads as one brand.
Brand book slides are shown in the original Ukrainian-language version.
FLAT PRIME demonstrates how a structured performance marketing approach can support growth in a high-value, competitive industry.
By combining full-funnel advertising, audience testing, website recommendations and sales-team feedback, we helped establish a more measurable and scalable lead generation process.
The result: 416 reported leads, 3.6M+ people reached and $30M+ in real estate sales reported by the client.