MEDIC LASER
From 213 leads to $126K+ in medical equipment sales across Europe
*Ratio of recorded sales revenue to ad spend, not a verified ROAS — sales attribution to advertising is not confirmed.
Medic Laser is a medical equipment manufacturer in a specialized market where purchases involve significant investment, technical evaluation and a longer sales cycle. The challenge: attract buyers across Europe, generate commercially relevant inquiries and turn ad investment into measurable sales.
- Generate demand for medical equipment.
- Attract relevant B2B prospects.
- Improve lead generation efficiency.
- Monitor lead quality and sales conversion.
- Connect advertising performance with actual revenue.
How we approached it
Multi-channel acquisition
Google Ads and Meta Ads reaching buyers at different stages of the purchasing journey — from discovering equipment to submitting an inquiry.
Lead qualification
Effectiveness measured not only by lead volume but by qualified inquiries — separating general interest from commercially relevant prospects.
Performance analytics
Impressions, clicks, CTR, CPM, cost per lead, qualified leads, sales and revenue — ad metrics connected to commercial results.
Google Ads + Meta Ads
From leads to revenue
Sales revenue from 17 deals · $7,454.66 average revenue per sale≈16.27× the advertising investment*
*16.27× is the ratio of recorded sales revenue to ad spend, not a verified ROAS — sales attribution to advertising is not confirmed.
The project established a measurable customer acquisition funnel for a medical equipment manufacturer serving the European market. With less than $8,000 in advertising investment, the reporting recorded 213 leads, including 72 qualified inquiries, and 17 sales totaling more than $126,000.
By combining Google Ads, Meta Ads, lead qualification and sales tracking, we connected digital acquisition with high-value commercial transactions — evaluating performance through commercial outcomes, not advertising activity alone.