WATRAG
We didn’t just market a fire pit. We built an outdoor lifestyle brand.
Customers knew traditional grills and fire pits. WATRAG had to introduce a different product experience — starting with no Instagram audience, no content system and no recognizable digital presence. The task: turn a functional product into a desirable lifestyle brand.
- Clear brand positioning and differentiation.
- Consistent visual and communication direction.
- Brand awareness and recognition from zero.
- Emotional and functional value of the product.
- Lifestyle venues and B2B partners.
- Brand development connected to commercial outcomes.
How we approached it
Don’t sell the fire
People don’t buy a fire pit just to make a fire. They buy what happens around it: conversations late into the evening, cooking together, weekend escapes, gatherings with friends and family.
Brand identity
A logo system, five-colour palette, Unbounded Bold and Stem Light typography, highlight covers and Stories templates.
Positioning & communication
Key themes, tone of voice, audience motivations and purchase scenarios — one direction applied across social media, ads and partnerships.
Creative direction & production
A visual world around the product — warm firelight, authentic gatherings, live BBQ, premium details. 7 turnkey shoots, from concept to edit.
Real-world partnerships & ads
Collaborations with outdoor destinations and lifestyle venues, including Dogoda. Meta Ads then turned awareness into demand.
Don’t sell the fire. Sell the moments around it.
Emotional value
Togetherness, atmosphere, relaxation, memorable moments and outdoor living.
Functional value
Contemporary design, cooking versatility, construction quality and low-smoke technology.
Brand identity
A visual world around the product
Reels produced for the brand
From an empty account to 4,635 followers
From digital branding to real experiences
Collaborations with outdoor destinations and lifestyle venues — including Dogoda — put WATRAG into real leisure settings, generated authentic content and opened B2B opportunities. Meta Ads then turned awareness into demand: segmentation, lead and messaging campaigns, traffic, remarketing and message testing.
Brand, audience and sales
Known business sales (≈713,559 UAH), not exclusively ad-attributed transactions. USD values are approximate.
We built more than a marketing campaign — we built a brand experience. Clear positioning, a recognizable visual world, a structured content system, real-world partnerships and advertising concepts for multiple buying motivations: a foundation for future B2C and B2B growth.
The outcome: 4,635 followers from zero and ≈$17K in recorded sales — a product customers can imagine, connect with and choose.
Known business sales (≈713,559 UAH), not exclusively ad-attributed transactions. USD values are approximate.